


"Our mission is to provide the best for less, so everybody can afford a good quality outdoor watch"
Martin Cooper, Founder
Wear a Watch that Works Best for You
Find a blend of practicality and style that wristwatches often can't match. If you're on the go, constantly navigating hands-on work environments and outdoor adventures, a Dakota clip-on watch might just be the right fit for you.
Premium Construction
Made with stainless steel, mineral glass crystal, and premium Japanese movements.
Rock Solid Time
Designed in the United States and sold around the world for 70 years.
Multi-Use Design
Innovated watch designs are a variety of tools in one that are created by the outdoorsman, for the outdoorsman.
Who Finds Value in Our Products
Guided by our core values, we commit ourselves to the spirit of outdoor adventure, honoring the dedication of the military, and uplifting the industrious men and women who form the backbone of our communities.
Outdoor Adventurers
Those who seek excitement, thrills, and exploration in the great outdoors.
Armed Forces
Those committed to bravery, discipline, and commitment to the preservation of freedom and security.
Skilled Workforce
Those who work with resilience, and grit to create a substantial contribution to society.
